The Mindful Journal

sustainable fashion

Earth Day 2020: End Plastic Pollution


Plastic pollution is poisoning our oceans and land, injuring marine life, and affecting our health. Earth Day 2020 is dedicated to providing the information and inspiration needed to change human attitude and behaviour about plastic. We learnt recently from our friends at Oceanic Global these devastating facts…

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The Future Of The Fashion Industry


The global clothing industry is a multi-trillion dollar business, and much of its growth is due to eco-fashion. At the beginning of clothing as we know it, humans donned clothes simply to stay warm, a far cry from the reasons behind the fashion choices of today. Today we buy clothes to match the seasons, but we also buy different garments for different occasions, moods, events and more!

It has been said that the sportswear aspect of the clothing industry has contributed massively towards the ongoing growth of the industry on the whole. This includes all kinds of items that you might wear to the gym, to yoga, or on the track, as well as a whole other host of items for every other kind of physical activity you can think of.

Fashion Conscious with a Conscience

More people are becoming fashion conscious with their activewear choices, but more excitingly, people are also becoming more eco-conscious in their fashion choices in general.

Many designers are striving to show the world that not only do they understand the consequences of mass-produced apparel, but also that they are committed to finding alternative sustainable options.

Productivity and Profit

One of the larger problems, when it comes to encouraging sustainability within the clothing industry, is that many brands want to find the cheapest production cycle possible in order to push up profits. This level of globalised manufacturing has seen the industry expand its potential for sales, without accountability to the workers or to the planet developing at the same time.

Unless more of a balance is struck between the cost of production, the price of sales and the types of fabrics being utilised for fashion, then this discord is only going to continue to grow.

Sustainability and Social Impacts

As people increasingly seek sustainable materials for their fashion choices, it is clear that people are also seeking to better understand the social impacts of their purchases. Where is their clothing coming from? How is it produced? Is anyone being exploited along the way?

Ethical practices within the apparel industry are sure to take a front seat in the future of fashion. And, this will not only equate to fairer employment practices around the globe, but will also contribute to relieving the pressure on our already over-burdened planet.

Although there clearly already exists an interest in ethical clothing choices, many still base their purchasing decisions on the price of a product, and are therefore not always aligning their beliefs with their actions. It seems that the answer to this issue will have to come from the clothing industry itself if a harmony between the two concepts is to be truly created.

Independent Retailers for the Future of Fashion

As more independent retailers emerge in the fashion world, the potential for innovation also grows, and new concepts and practices are born. Here at PAMA London we are excited to be a part of this growing pool of brands who are not afraid to not only take a stride towards genuine sustainability, but to base our entire philosophy on this concept!

Creating fashion with a conscience is at the heart of everything that we do, and we are confident that we can continue to inspire others with our efforts and our message.


Independent retailers on the whole seem to have a tendency to locally source their materials, or at least source them in a more eco-responsible way than the more well-known players do. As people increasingly look to shop from independent retailers, the sustainability concept of the industry will also be enhanced – adding up to exciting things for the future of fashion!

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Sustainable Fashion & Charcoal Bamboo


At PAMA London, all of the high performance active wear from our collections is made from recycled charcoal bamboo. You may initially consider this to be an odd choice of fabric, but by the time you have read this article you will understand why it’s the only choice for truly eco-friendly fashion!

Charcoal bamboo is a completely natural resource, and as such is an optimum choice for creating sustainable fashion. In fact, in Japan and Southeast Asia, where this incredible resource is grown, it is referred to as the ‘Black Diamond’. This is because its impressive potential is well understood and admired.

Charcoal bamboo is rapidly becoming more prominently used in the fashion industry, and nobody knows this better than we do!

Why Bamboo?

As one of the most sustainable resources on the planet, we believe it is the only sensible choice when it comes to creating ethical fashion.

When used to create fabrics, charcoal bamboo is much better able to regulate body temperature than synthetic fibres, wool or hemp! It is anti-bacterial, anti-fungal and much kinder to sensitive skin than other more conventional fabrics. Also, it is fairly resistant to the adverse effects of being washed regularly.

What’s more, is that because of the structure of charcoal bamboo fabric, it provides great ventilation for your body when worn, and also provides better moisture absorption. This means that you stay comfortable when working out, or when wearing your charcoal bamboo clothing on a hot day. On the flip side, the porous nature of this fabric means it will also insulate your body against the cold.

When you combine the fact that charcoal bamboo enhances the performance of active wear, with the fact that it is such an environmentally friendly material, then you can see why it is our material of choice!

How is Charcoal Bamboo Created?

When bamboo is heated at around 800 degrees the charcoal is created. It can then be combined with other materials to create a lightweight, breathable, anti-odour material!

Bamboo and the Planet

Bamboo is one of the fastest growing plants on the planet, even growing as much as four feet in a day! As it grows vertically, and can reach heights of around 98 feet, the amount of bamboo grown per acre is much more than any other natural resource.

Even more excitingly, bamboo will usually re-grow naturally after it has been harvested, meaning no replanting has to take place. This self-regeneration means that it does not require extensive, plant-damaging agricultural practices to ensure its existence.

Almost unbelievably, bamboo requires absolutely no chemicals or pesticides to grow, meaning it seriously deserves its organic label! When we consider that on average it takes more than a third of a pound of certain chemical fertilisers to create enough cotton for just one t-shirt, then you can see how the planet stands to benefit from opting for bamboo instead!

When it comes to how much water is required to cultivate bamboo, the answer lies with Mother Nature! This amazing crop can thrive on natural rainfall alone! In contrast, it has been estimated that a one pound plant of hemp will require a gallon of water a day – certainly more than Mother Nature will generally provide.

Bamboo forests already exist in abundance throughout Asia, and due to the rising popularity of this resource, more and more continue to be planted.

Sustainable Fashion

At PAMA London we believe the health of our planet is the most important thing, and we want to show the world the countless benefits of eco-friendly fashion. This is why we place so much faith in the potential of charcoal bamboo.

When you take a look at our collections, you will see that the colour scheme matches the various chakras throughout the body. Inharmonious areas of your life can be supported by wearing clothing that matches the colour of the chakra area that is out of balance. This is a concept that we are going to explain in much more detail in our next blog post – so check back soon!

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Namaste Journal



abundance active wear activewear addiction alcohol animal agriculture anxiety art art therapy asanas ayurveda baking soda balance bamboo beef bhujangasana bow pose breathing broccoli calcium carbon footprint chakras charcoal bamboo chemicals children cleaning climate change Clothing clothing industry conical hats cotton creative Crude oil dho mukha svanasana diet dopamine drawing dumbbells earth eco-friendly emotional endorphins energy Environment environmentally friendly exercise fahsio fahsion fairtrade farming fashion fashion industry fatigue fertility financial fitness flexibility food food production fossil fuels gym happiness headstand pose healing health health eating healthy eating healthy living hemp hormones india industrial insecticides intention kilt kimono lamb lentils linen lyocell magnesium meditation mental health mindfulness muscles natural fibres natural resources natural world nutrition nylon organic organic cotton organic fabrics painting peace pesticides pilates planet planet earth plastic pollution polyester population posture pranayama prosperity recycling relationships relaxation renewable energy renwable energy reproductive root chakra sacral chakra sari self-care spiritual sportswear strength stress stress relief style sustainable sustainable fabrics sustainable fashion tadasana The Chakras The Crown Chakra The Heart Chakra The Root Chakra The Sacral Chakra The Solar Plexus Chakra The Third Eye Chakra The Throat Chakra tirumalai krishnamacharya vistaminB12 visualisation vitamin B6 vitamin D weight loss weightlifting women's fashion workout yoga yogic teachings

Follow Your Intentions

The first part of namaste comes from "namaha," a Sanskrit verb that originally meant "to bend." Bending is a sign of submission to authority or showing some respect to some superior entity." Over time, "namaha" went from meaning "to bend" to meaning "salutations" or "greetings." The "te" in namaste means "to you," Deshpande says. So all together, namaste literally means "greetings to you." In the Vedas, namaste mostly occurs as a salutation to a divinity.