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Founder

Founded by sustainable activewear entrepreneur, owner and creative director, Pauline Hansen founded Pama London in 2017. A German native, Pauline always possessed a love for traveling which exposed her to the beauty of our planet. Whilst studying in London for a degree in design and management, alongside with taking her yoga instructor certificate, Pauline felt that there was something missing in the market, sustainable activewear.


Thus she began her mission to create sustainable yet fashionable activewear for the masses. Embracing mindfulness from a yoga lifestyle, every step taken at PAMA London is considered. All products are produced in the most ethical way, using top of the line sustainable fabrics. These pieces are for women who love fashion and a healthy lifestyle, yet are conscious of what they are putting on their skin. We hope you will love our timeless collections as much as we do!