Our mindful mission
At Pama, we believe in leaving the world a more beautiful place than we found it and this desire to have a positive impact on our environment is what inspires our creative work.
We make shapewear that fits, flatters & flows with your body.
So that you can be effortlessly in style whether in the studio or off the mat.
We balance style with sustainability, high performance with low impact, less waste with more thought, functionality with luxury.
Designs inspired by nature
When designing we keep the natural golden ratio in mind, to create designs that are in symbiosis with the elements that rule us.
Our fashion-forward designs help you find your balance and make you look and feel your best. Because we know that a big part of our wellbeing, is feeling comfortable and confident in what you wear.
When creating our collections, we work with limited editions to ensure the highest quality and to show respect to our resources.
This includes finding innovative and elegant sustainable textiles and
working with our long-term manufacturing partner in Portugal
to provide you with the most fit-to-form and fashionable activewear to enjoy.
“Find your balance, follow your intention, wear with joy.”
Personifying the Pama spirit, our creative director and founder,
Pauline Hansen’s love for yoga and environmentally conscious fashion have always been important parts of her life.
It was after noticing a lack of sustainable activewear that could support her active lifestyle in the studio and on the street, that she founded Pama. She wanted to create the activewear that she had been dreaming of,
pieces made to not only flatter the body and to move comfortably with it, but that is equally sustainably and fairly made with attention to people and the planet.
Pauline’s commitment to using movement and nature as her inspiration has positioned Pama as a flourishing brand for women looking for fashion-forward activewear made with care to the planet.