Our mindful mission

At Pama, we believe in leaving the world a more beautiful place than we found it and this desire to have a positive impact on our environment is what inspires our creative work.

We make shapewear that fits, flatters & flows with your body.
So that you can be effortlessly in style whether in the studio or off the mat.

We balance style with sustainability, high performance with low impact, less waste with more thought, functionality with luxury.

Designs inspired by nature

When designing we keep the natural golden ratio in mind, to create designs that are in symbiosis with the elements that rule us.

Our fashion-forward designs help you find your balance and make you look and feel your best. Because we know that a big part of our wellbeing, is feeling comfortable and confident in what you wear.

When creating our collections, we work with limited editions to ensure the highest quality and to show respect to our resources.

This includes finding innovative and elegant sustainable textiles and
working with our long-term manufacturing partner in Portugal
to provide you with the most fit-to-form and fashionable activewear to enjoy.

“Find your balance, follow your intention, wear with joy.”

Our Founder

Personifying the Pama spirit, our creative director and founder,
Pauline Hansen’s love for yoga and environmentally conscious fashion have always been important parts of her life.

It was after noticing a lack of sustainable activewear that could support her active lifestyle in the studio and on the street, that she founded Pama. She wanted to create the activewear that she had been dreaming of,
pieces made to not only flatter the body and to move comfortably with it, but that is equally sustainably and fairly made with attention to people and the planet.

Pauline’s commitment to using movement and nature as her inspiration has positioned Pama as a flourishing brand for women looking for fashion-forward activewear made with care to the planet.

Made with Love.

Each piece counts 

PAMA creates a limited number of pieces in each collection, so that we can respect our resources and reduce our environmental impact all whilst putting all of our love and energy into creating unique pieces for you.

All the right materials

All of our materials are ecofriendly and responsibly sourced. With a focus on
quality above all, our signature fabric is Econyl® - a regenerated nylon created from recycled plastic found in our oceans. 

Econyl® is famous for its water repellent and anti-odour properties, which we
know help you achieve your goals.

Your Pama pieces are always non-toxic, so they’re good both for you and our dear Mother Earth.

Shop all ECONYL® collections

Quality above all

We want you to feel empowered in your freedom of movement. That’s why we make sure that our pieces easily adjust to your body and the occasion, whether
you’re in the studio or out enjoying a with friends.

Our partner factories are forward
thinkers that work with the latest
technology, giving us beautiful flatlock stitching and seamless pieces for the highest performing activewear out there.

Circular Production

Minimizing waste by precise textile
cuttings and our favourite fabric,
Econyl® - your new best friend - helps support the Ocean clean up, without new resources or waste.

As much as we can, we like to keep it circular in our productions. 

The best hands

Your Pama’s are brought to life thanks to our innovative and socially conscious manufacturers in Portugal.

They are Fairtrade and OEKO-TEX ® certified and believe as much as we do in offering good working conditions to all employees.

Our factory cares about
each piece we make, so that you can stay safe in knowing they’re made with as much love as you put in them.

Chemical-Free Organic Cotton Outerwear

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Powered by nature

Charcoal Bamboo Collection

Explore Chakra Collection

Regenerated Nylon ECONYL® Collection

Explore Astrology & Stardust Collection


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