Pauline Hansen

Designer and Creative Director, Pauline Hansen, was born and raised in Germany. While studying in London for a degree in business and design management and undergoing Yoga instructor certification, Pauline recognised the need for an ethically-produced, eco-conscious activewear collection, prompting the launch of PAMA London.

Pauline’s practice and dedication to the teachings of yoga are directly translated to the designs in the collection, which include the healing colours of the seven chakras – spirituality, awareness, communication, love, power, creativity & trust – and serve as a reminder for our aspirations. While each chakra holds an important meaning in its own right, together they are even more powerful; when we embrace life with the same multicoloured approach, we find balance.


Marcella Cavalcanti

Managing Director of PAMA London, was born and raised in Brazil. From a young age, she has been a strong believer of a sustainable and environmental friendly lifestyle.

Marcella has also a background in nutrition, she studied culinary nutrition and specialised in raw and living foods at Natural Gourmet Institute in New York City.

She decided to bring her believe and passion together, creating the first environmental friendly active wear clothing company.