Founders

Pauline Hansen

Designer and Creative Director, Pauline Hansen, was born and raised in Germany. While studying in London for a degree in business and design management and undergoing Yoga instructor certification, Pauline recognised the need for an ethically-produced, eco-conscious activewear collection, prompting the launch of PAMA London.

Pauline’s practice and dedication to the teachings of yoga are directly translated to the designs in the collection, which include the healing colours of the seven chakras – spirituality, awareness, communication, love, power, creativity & trust – and serve as a reminder for our aspirations. While each chakra holds an important meaning in its own right, together they are even more powerful; when we embrace life with the same multicoloured approach, we find balance.

about_pauline